Many believe that marketing is selling. Marketing does include sales, but encompasses much more. At Ardean we provide a practical “hands on” approach to assist businesses identify, plan and implement effective and efficient marketing strategies.
Success depends on a number of things, such as what you sell, where and how it is sold, and the quality of every kind of service involved before, during or after the sale is made. All these are important, but so too are the processes of bringing in the business, many of which are usually encompassed by the word marketing.
Marketing focuses on the development and implementation of competitive strategies. Marketing has the responsibility to understand change in customer needs and to get the right products to the market at the right time. The survival of your business depends on it.